Art: Data driven optimization through mobile analytics

Mobile is driving the big transformation in today's world, across industries. This transformation is in the way organizations do business, the way consumers avail products and services and the way marketeers present their offers. Just to give you an idea of the importance of mobile:

• 80% people don't leave home without their mobile devices 
• In India, 72% of all website data actually comes from smart phones 
• Internet contributed 5% of GDP growth in India 
• In March 2015, for the first time ever in US, Comscore registered more people accessing internet through mobile only. The trend is only increasing 

Art: A bit more about Views

We covered the basics of views while discussing Hierarchies within GA here. Now let's take a better look at Views because that's where an analyst spends most of his/her time. This is the level where you get your dashboards, reports and all other analysis tools.

The default view is created as soon as you create your property. In case you have just created your account, both, default property and default view, are automatically created for you. Let's understand why do we need these views in the first place. 

Art: Creating segments within Google Analytics

I would recommend you to read theory of segmentation here, before you read about how to create segmentation within GA. Once you have understood the importance of segmentation and use of it then it would make much more sense about how to create, and implement segmentation within GA.

 Once you login to you account, and look into reports, at the top side of the page you would be able to see something closer to the image above. It shows you two blocks, All Sessions and Add a Segment. All sessions means that all the sessions that have been recorded on your digital platform has been included into the analysis within your reports, 

Art: Google Analytics Reporting 2: Aquisition Reports

Google Analytics has it's own A, B, C.. and in this article we are going to talk about A. Step 1 and probably the most important step for any business is customer Acquisition. This is actually a no brainer, but how to acquire the customers? Which channel gives most profitable customers? Where to advertise? How to advertise? How much should I spend on a particular channel? Now these are some questions that require a lot of brain, a lot of data and a lot of understanding of your mediums.

Art: Reading Reports the right way

So, what you see in your data? Is your objectivity hindered by your personal situation, bias, or simply because you are having difficult time looking at the complete picture? Of course no, there's no way that you are not object, what am I even talking about.

Now that we have established our objectivity, let's quickly do this, rank the campaigns according to their effectiveness:

Art: Google Analytics Reporting 1: Real Time and Audience Reports

Welcome to your first reporting session. Now that we have figured out how we need to place the GA code, where do we need to place the code, let's talk about reporting, the very reason we took up the challenge to implement GA in the first place.

In this post we will talk about 2 major groups of reporting, Real Time and Audience Reports.

Art: Web Analytics Terms: Day 1

Cookie: A small amount of text data used to remember information from page to page and visit to visit. Cookies can contain information such as user preferences or shopping cart contents.

Visits/Sessions: The number of times your Website is accessed.

Bounce: Sessions/Visits where visitor made only one hit in his entire visit/session (Understand what is image request/hit from here)

Bounce Rate: The percentage of visits in which the visitor makes only one hit on your Website before leaving is known as the Bounce Rate.