Art: Theory of Segmentation

If you have spent some time in marketing classes within your MBA, or involved with marketing/campaign team in your past experience then you would be knowing this, every marketing effort starts with one step called as Segmentation. STP (Segmentation, Targeting and Positioning) is something that we have all gone through. In this article I am going to talk a little bit about Segmentation and then in next post we will see how segmentation as a functionality is utilized with GA.

In classical sense segmentation is of 4 kinds:

1) Geographic
2) Demographic
3) Behavioral
4) Psychographic

Art: What is Cohort Analysis?

Have you ever been compared with someone else? If you are from a country like India, then answer has to be yes. More often than not it's our parents who say something like, look at your elder cousin Ashutosh, how he has made a career of himself, you are on internet god knows doing what? Or may be your teachers saying, my students of batch 2000 were so much better, look at them where they are now, how successful they are. But my question is more rudimentary, can you compare two distinct groups of two different eras, timelines and find out which has been more effective or beneficial?

Art: Reading Reports the right way

So, what you see in your data? Is your objectivity hindered by your personal situation, bias, or simply because you are having difficult time looking at the complete picture? Of course no, there's no way that you are not object, what am I even talking about.

Now that we have established our objectivity, let's quickly do this, rank the campaigns according to their effectiveness: