Art: Profoundness of this universe

I had always been intrigued by the sheer gargantuaness (I know that there's no word like that) of the sky above. Mind you, visible sky, visible to our naked eyes. Then something remarkable happened, I started studying these things in school, and of course as you might have experienced as well, everything became an equation, a classwork and homework assignment where I lost my zeal, interest and inquisitiveness to ask some of the most fundamental questions. And I give you a very small example, like charges repel each other, unlike charges attract each other, how come all all protons live happily inside the nucleus? How does weather change? Why do we have summers and winters, and let me give you a clue, it's not because our planet goes closer to sun hence summers (perihelion), farther from sun, hence winters (apehelion)?

Art: Correlation, Causation and More

So, after much chagrin from me you have finally become data analysts, you have finally started looking into your data, and started trusting your data. And the day you decide to do all this, you notice something creepy. You start looking into all those movies that Nicholas Cage starred in and started seeing if that mean something. Lo and behold, you come out with following chart:

Art: Data driven optimization through mobile analytics

Mobile is driving the big transformation in today's world, across industries. This transformation is in the way organizations do business, the way consumers avail products and services and the way marketeers present their offers. Just to give you an idea of the importance of mobile:

• 80% people don't leave home without their mobile devices 
• In India, 72% of all website data actually comes from smart phones 
• Internet contributed 5% of GDP growth in India 
• In March 2015, for the first time ever in US, Comscore registered more people accessing internet through mobile only. The trend is only increasing 

Art: Digital Analytics for non-Ecommerce organizations

Many times we confuse ourselves thinking that when we talk about conversion rates in digital analytics, or web analytics, we are talking about ecommerce businesses where one party is buying other is selling, and hence digital marketing tools like Adobe Analytics and Google Analytics are not relevant to non-ecommerce businesses like banks, media houses, or even the entire B2B segment. But nothing can be farther than truth.

Art: More information about Visitor/User cookie

We need to understand who are the visitors of our digital platforms. We utilize cookies as discussed here to identify return and new visitors to the specific digital platforms. 

Visitor ID cookie within GA is first party cookie, which enables webanalytics tool (GA or Adobe Analytics) to track the visitor behavior in a much better way, even on systems where third party cookies are blocked. 

Art: Creating and implementing Custom Dimensions

If this is the first time that you are reading anything about custom dimensions, I would recommend you all to read the earlier article which explains a bit about custom dimensions and metrics by clicking on the link

Now that you have a basic idea about what custom dimensions are, and why do we need them in the first place, let's talk about how to create them. Like all other implementation tips, this one also starts by logging into your GA account. Now go to Admin section and look within the property hierarchy (Information about GA Hierarchies) and find custom definitions.