Art: Profoundness of this universe

I had always been intrigued by the sheer gargantuaness (I know that there's no word like that) of the sky above. Mind you, visible sky, visible to our naked eyes. Then something remarkable happened, I started studying these things in school, and of course as you might have experienced as well, everything became an equation, a classwork and homework assignment where I lost my zeal, interest and inquisitiveness to ask some of the most fundamental questions. And I give you a very small example, like charges repel each other, unlike charges attract each other, how come all all protons live happily inside the nucleus? How does weather change? Why do we have summers and winters, and let me give you a clue, it's not because our planet goes closer to sun hence summers (perihelion), farther from sun, hence winters (apehelion)?

Art: Data driven optimization through mobile analytics

Mobile is driving the big transformation in today's world, across industries. This transformation is in the way organizations do business, the way consumers avail products and services and the way marketeers present their offers. Just to give you an idea of the importance of mobile:

• 80% people don't leave home without their mobile devices 
• In India, 72% of all website data actually comes from smart phones 
• Internet contributed 5% of GDP growth in India 
• In March 2015, for the first time ever in US, Comscore registered more people accessing internet through mobile only. The trend is only increasing 

Art: Digital Analytics for non-Ecommerce organizations

Many times we confuse ourselves thinking that when we talk about conversion rates in digital analytics, or web analytics, we are talking about ecommerce businesses where one party is buying other is selling, and hence digital marketing tools like Adobe Analytics and Google Analytics are not relevant to non-ecommerce businesses like banks, media houses, or even the entire B2B segment. But nothing can be farther than truth.

Art: Theory of Segmentation

If you have spent some time in marketing classes within your MBA, or involved with marketing/campaign team in your past experience then you would be knowing this, every marketing effort starts with one step called as Segmentation. STP (Segmentation, Targeting and Positioning) is something that we have all gone through. In this article I am going to talk a little bit about Segmentation and then in next post we will see how segmentation as a functionality is utilized with GA.

In classical sense segmentation is of 4 kinds:

1) Geographic
2) Demographic
3) Behavioral
4) Psychographic

Art: New Beginning: Let's Re-Start

I had been out of this blog for so long now that I was contemplating to close it altogether. But then it was like an epiphany when I thought why I started this thing in the first place. The reason was never to make it number 1 blog all across, but to practically implement my knowledge, and helping others to understand about the domain. So, I decided to revamp my efforts and let's re-start.