Art: Data driven optimization through mobile analytics

Mobile is driving the big transformation in today's world, across industries. This transformation is in the way organizations do business, the way consumers avail products and services and the way marketeers present their offers. Just to give you an idea of the importance of mobile:

• 80% people don't leave home without their mobile devices 
• In India, 72% of all website data actually comes from smart phones 
• Internet contributed 5% of GDP growth in India 
• In March 2015, for the first time ever in US, Comscore registered more people accessing internet through mobile only. The trend is only increasing 

Art: Digital Analytics for non-Ecommerce organizations

Many times we confuse ourselves thinking that when we talk about conversion rates in digital analytics, or web analytics, we are talking about ecommerce businesses where one party is buying other is selling, and hence digital marketing tools like Adobe Analytics and Google Analytics are not relevant to non-ecommerce businesses like banks, media houses, or even the entire B2B segment. But nothing can be farther than truth.

Art: A bit more about Views

We covered the basics of views while discussing Hierarchies within GA here. Now let's take a better look at Views because that's where an analyst spends most of his/her time. This is the level where you get your dashboards, reports and all other analysis tools.

The default view is created as soon as you create your property. In case you have just created your account, both, default property and default view, are automatically created for you. Let's understand why do we need these views in the first place. 

Art: Creating segments within Google Analytics

I would recommend you to read theory of segmentation here, before you read about how to create segmentation within GA. Once you have understood the importance of segmentation and use of it then it would make much more sense about how to create, and implement segmentation within GA.

 Once you login to you account, and look into reports, at the top side of the page you would be able to see something closer to the image above. It shows you two blocks, All Sessions and Add a Segment. All sessions means that all the sessions that have been recorded on your digital platform has been included into the analysis within your reports, 

Art: Creating and implementing Custom Dimensions

If this is the first time that you are reading anything about custom dimensions, I would recommend you all to read the earlier article which explains a bit about custom dimensions and metrics by clicking on the link

Now that you have a basic idea about what custom dimensions are, and why do we need them in the first place, let's talk about how to create them. Like all other implementation tips, this one also starts by logging into your GA account. Now go to Admin section and look within the property hierarchy (Information about GA Hierarchies) and find custom definitions.

Art: Information about Custom Dimensions and Metrics

Once you have implemented Google Analytics on your website, you start getting the reports in your tool. But at this time you realize that may be you want some more data, for example, what kind of error messages people come across on your site? Which users come on your site? How many newsletter sign up have occurred in last 7 days on your site? For such instances we can use customization within the GA code to create custom dimensions, and capture such additional parameters during the journey of our online visitors. 

Art: Google Analytics Reporting 1: Real Time and Audience Reports

Welcome to your first reporting session. Now that we have figured out how we need to place the GA code, where do we need to place the code, let's talk about reporting, the very reason we took up the challenge to implement GA in the first place.

In this post we will talk about 2 major groups of reporting, Real Time and Audience Reports.